Today there is much destructive coaches chatter across the industry trying to diminish the value of 'service' - weirdly saying today to the mass press: 'We are sick of being service providers and want to get back to the artistry of what we do". The implication is that 'service' is a new idea (it's not!) that takes away from the profession. My take: remove great service from the salon or spa 'experience' and home haircare will explode to even greater heights(and the AI robots will applaud the lapse in collective industry judgment). Listen in for my quick take on the critical need to double down on service as a point of difference separating you from the many who are quickly (and foolishly) moving away from this long-proven revenue driver.
