Today, social platforms like Instagram are searchable - including by way of Google; and that is a game-changer for salons and pros. Consumers use social content to make decisions about how & where they spend. Many pros looking at employment opportunities check out salons on IG to help them decide if they should apply; & many looking to hire use IG as a first impression before interviewing. Listen in for more on what this all means.
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Social Beauty Makers
Each week, longtime pro beauty executive Gordon Miller brings insights and inspiration to you - by way of 2 fast-paced 15-minute episodes. Sundays feature 1-on-1 conversations around one big idea with industry "masters" - a group of mindful (and often iconic!) professionals with unique insights into a variety of important topics. Wednesdays feature Gordon solo for a curated version of what he sees and hears in our larger world that is relevant to salons, pros, and brands. As Gordon likes to say "the pro beauty industry is a mirror image of our larger world" - and this is our 15-minute weekly effort to share what that might mean for your today....and tomorrow.