The marketing buzz may go mostly to TikTok + Instagram these days but every bit of data points to Facebook as remaining not only highly relevant but also highly valuable to large and small businesses alike - when used effectively. From Stories and Reels to Facebook Lives, the platform remains a juggernaut of activity...and ATTENTION. Here's my take on some key data points- plus a reminder that success for many salons and salon pros today is very much about the diversification of the client mix; and that is a very BIG idea, indeed!
