48. Facebook Still Matters: Trend Update

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Aug 13, 2023

The marketing buzz may go mostly to TikTok + Instagram these days but every bit of data points to Facebook as remaining not only highly relevant but also highly valuable to large and small businesses alike - when used effectively. From Stories and Reels to Facebook Lives, the platform remains a juggernaut of activity...and ATTENTION. Here's my take on some key data points- plus a reminder that success for many salons and salon pros today is very much about the diversification of the client mix; and that is a very BIG idea, indeed!

Social Beauty Makers

Each week, longtime pro beauty executive Gordon Miller brings insights and inspiration to you - by way of 2 fast-paced 15-minute episodes. Sundays feature 1-on-1 conversations around one big idea with industry "masters" - a group of mindful (and often iconic!) professionals with unique insights into a variety of important topics. Wednesdays feature Gordon solo for a curated version of what he sees and hears in our larger world that is relevant to salons, pros, and brands. As Gordon likes to say "the pro beauty industry is a mirror image of our larger world" - and this is our 15-minute weekly effort to share what that might mean for your today....and tomorrow.