Social Beauty Makers
Social Beauty Makers
6. 2023 Future View: Pro Beauty Media
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6. 2023 Future View: Pro Beauty Media

Gordon's Take on the Past, Present and Future of Trade Media

Following so many great responses to our 2023 predictions for salons and pros(and the many requests to dig deeper), this is the 1st in a 5 part series of solo talks on specific segments of the pro salon industry: Education, Events, Distribution, Brands, and Media. In this episode, Gordon shares some critical history (for context) related to what some would call the radical evolution of the beauty media space in the face of changing technology - plus where we are today & projections related to where we might be headed.  If you like the podcast, we encourage you to share it!