13. Evan Joseph on the Power of Niches

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@evanjosephcurls: curl specialist, educator, salon owner and brand ambassador

Gordon Miller

Feb 18, 2023

Salon owner, educator, brand advocate (SalonCentric & Authentic Beauty Concepts), & renowned curl specialist Evan Joseph @evanjosephcurls shares his perspective on the power of "niches" -and becoming an expert at your craft in a post-pandemic world. Evan has had a unique journey to prominence in the industry and shares some of the big ideas that helped him find his way to success.

Social Beauty Makers

Each week, longtime pro beauty executive Gordon Miller brings insights and inspiration to you - by way of 2 fast-paced 15-minute episodes. Sundays feature 1-on-1 conversations around one big idea with industry "masters" - a group of mindful (and often iconic!) professionals with unique insights into a variety of important topics. Wednesdays feature Gordon solo for a curated version of what he sees and hears in our larger world that is relevant to salons, pros, and brands. As Gordon likes to say "the pro beauty industry is a mirror image of our larger world" - and this is our 15-minute weekly effort to share what that might mean for your today....and tomorrow.